Free Essays on The Character Of “Mama“ In Alice Walkers “Everyday Use“

The character of Mama in the short story â€Å"Everyday Use† by Alice Walker, is a survivalist. She sees and recounts how things are, no style or fabulousness, simply the hard plain truth about herself and her family enduring. This is basically the existence that she has driven. Self-portrayed as â€Å"†¦a huge, enormous boned, lady with harsh, man-working hands.† Mama shows a simple, hit you in the face, truth about herself and her girls. Growing up poor, Mama needed to make a solid effort to raise her family. There is notice of the girls’ daddy, yet the story doesn't expand on him. I can't be sure of the move in which he played in the raising of the family. She depicted how she could execute and clean a hoard as barbarously as a man could, worked outside in the harsh cold, breaking ice for water for washing, and even proceeded to clarify how she murdered a bull calf with a sledge hammer and had the meat hung before dusk. Not a great deal of men, significantly less ladies, would have the option to perform such an undertaking. Being dark in the early and mid 1900’s, Mama grew up with a sense for endurance. She never looked a peculiar white man in the eye nor did she ever speak candidly to them. Continually taking the protective stance for flight. She appeared to stay away from any contention of any kind, for the most part on the grounds that the dark would be viewed as being off base. This non-confrontational tendency remains constant when Dee shows up and reports that her name is no longer Dee, yet Wangero. Mother sets up little quarrel over a family name that has been gone through the ages. She evaded struggle. Mother appreciates the shortsighted things throughout everyday life. Early and toward the finish of the story, she depicts how simply sitting in the front yard, in spite of the fact that hers is dirt and sand, can spend the day away as if she was in her lounge room. All through the whole story, Mama basically acts like a conservative. Never needing to begin any difficulty or put her foot down about anything. Dee (Wangero) got back home and began ... Free Essays on The Character Of â€Å"Mamaâ€Å" In Alice Walker's â€Å"Everyday Useâ€Å" Free Essays on The Character Of â€Å"Mamaâ€Å" In Alice Walker's â€Å"Everyday Useâ€Å" The character of Mama in the short story â€Å"Everyday Use† by Alice Walker, is a survivalist. She sees and recounts how things are, no style or charm, only the hard plain truth about herself and her family enduring. This is practically the existence that she has driven. Self-depicted as â€Å"†¦a enormous, huge boned, lady with unpleasant, man-working hands.† Mama shows a simple, hit you in the face, truth about herself and her little girls. Growing up poor, Mama needed to make a solid effort to raise her family. There is notice of the girls’ daddy, however the story doesn't expand on him. I can't be sure of the move in which he played in the raising of the family. She depicted how she could murder and clean a hoard as hardheartedly as a man could, worked outside in the unpleasant cold, breaking ice for water for washing, and even proceeded to clarify how she executed a bull calf with a sledge hammer and had the meat hung before sunset. Not a great deal of men, much less ladies, would have the option to perform such an errand. Being dark in the early and mid 1900’s, Mama grew up with a sense for endurance. She never looked an odd white man in the eye nor did she ever speak directly to them. Continually taking the cautious stance for flight. She appeared to stay away from any contention of any sort, generally in light of the fact that the dark would be viewed as being off base. This non-confrontational tendency remains constant when Dee shows up and declares that her name is no longer Dee, yet Wangero. Mother sets up little quarrel over a family name that has been gone through the ages. She stayed away from struggle. Mother appreciates the shortsighted things throughout everyday life. Early and toward the finish of the story, she depicts how simply sitting in the front yard, in spite of the fact that hers is earth and sand, can spend the day away just as she was in her lounge room. All through the whole story, Mama practically acts like a radical. Never needing to begin any difficulty or put her foot down about anything. Dee (Wangero) returned home and began ...

Philadelphia Freedom Award- Fredrick Douglass essays

Philadelphia Freedom Award-Fredrick Douglass articles Philadelphia, July 3, 2002-As an understudy that has a lot to accomplish throughout everyday life, I accept that this years Freedom Award ought to be Awarded to Fredrick Douglass. Fredrick Douglass independence and bravery helped me to remember the confidence piece. Douglass was naturally introduced to bondage and transformed his life into something incredible for the future to watch. Douglas felt that subjection was inadmissible in his just as in America. He utilized this unsuitability as a main impetus to teach himself and to turn out to be free. As, a dark man of his time, Fredrick Douglass had the option to peruse and compose which made him a powerful individual. Fredrick Douglass was known as the African-American who did everything. Douglass was brought into the world a slave in Tuckahoe, Maryland, and spent his immaturity as a houseboy in Baltimore. He ran away to Massachusetts, were he started a vocation as an abolitionist subsequent to giving a significant discourse at an abolitionist show. Douglas did much through his movement to fight subjection. Douglass utilized his abilities throughout the years to address in the northern star against servitude. He likewise helped slaves getaway toward the North while working with the Underground Railroad. Douglass set up the abolitionist paper The North Star on December 3, 1847, and furthermore formed it into the most famous, compelling dark abolitionist paper distributed during the prior to the war period. The North Star was utilized to decry slave master, however to battle for the ladies and other persecuted gatherings. The North Star came to up to 4,000 perusers in the United Sates, Europe, and the West Indies. The North Star converged with the Liberty Party Paper of Syracuse, and renamed his paper to Fredrick Douglass Paper. Douglass committed the following multi year of his life after this energizing occasion in distributing and abolitionist magazine called Douglass Monthly. A week by week built up in Washington, D.C. to serve previous slaves. He renamed this magazine to The New Nati onal Era., and distributed it unt... <!

Blog Archive mbaMission Consultant Spotlight Tanya Gaskins

Blog Archive mbaMission Consultant Spotlight Tanya Gaskins At mbaMission, our consultants are more than just graduates of the world’s top MBA programsâ€"we are also expert communicators who possess an unparalleled knowledge of the business school admissions process. Each week, we highlight one member of our team who has committed his/her professional life to helping you get into business school. Tanya Gaskins received a BA in economics and management and sociology from Beloit College, graduating Phi Beta Kappa and magna cum laude, and later earned her MBA from the University of Virginia’s Darden School of Business, where she was a student interviewer for the admissions office. After graduating from Darden, Tanya joined PricewaterhouseCoopers, where she provided business strategy and start-up incubation services, helping clients write business plans and launch organizations. Later at IBM, she focused on organizational change management, business process improvement, and project management. Partnering with clients, Tanya implemented innovative solutions to transform organizations and maximize their effectiveness. She also managed the IBM Industry Academy, through which she collaborated with experts worldwide to develop cross-industry solutions, managed a support program with teams in 14 growth market countries, and directed a mentoring program in China. Tanya has extensive s trategic communications expertise, having executed numerous client communications plans, authored articles for client publications, and crafted senior executive communications at IBM. Through years of mentoring individuals about their consulting careers, Tanya has realized that she most loves advising others on their personal strategy. She is passionate about helping people succeed and achieving their goal of attending business school. Quick Facts: Received MBA from:  University of Virginia’s Darden School of Business Undergraduate field of study: Economics, Management and Sociology Fields worked in before mbaMission:  Management Consulting (over 20 years!) with various clients from the public and private sectors, along with Internal Corporate Strategy Working style:  Supportive, strategic, organized, and collegial Hometown:  Edgerton, Wisconsin (now living in Ashburn, Virginia) 5 things you want your clients to know about you: 1.   Built her career advising others on their strategy as a management consultant, and loves doing the same for business school candidates 2. Views working relationship as a trusted partnership; is dedicated to your success 3. Loves getting to know clients, understanding the details of their experiences, and helping craft stories that are genuine, interesting, and compelling 4. Takes great pride in being a coach, sounding board, and motivator,  pushing clients to stay on track and create the best applications possible 5. Served as a student interviewer for the Darden Admissions Office Want a free consultation with Tanya? Sign up here.   Share ThisTweet mbaMission Consultant Spotlight

Brand Management Tata Motors - Free Essay Example

Sample details Pages: 9 Words: 2726 Downloads: 8 Date added: 2017/09/16 Category Management Essay Type Argumentative essay Did you like this example? A PROJECT REPORT ON STATEGIC BRAND MANAGEMENT TATA MOTORS A project report submitted in partial fulfillment of the requirements for the program PGDM(2009-2011) ACKNOWLEDGEMENT In preparing this report a considerable amount of thinking and informational inputs from various sources were involved. We express our sincere gratitude to everyone who contributed towards making this Project report possible. Our sincere gratitude goes to our faculty guide Prof. S. P. Garg for his inspiration, cooperation to complete the project report. Under his brilliant untiring guidance we are able to complete the project successfully in time. In spite of having a very busy schedule, he made sure in every way that we acquire the best possible exposure and knowledge during our project. Group-2 Abhinav Sharma Bhawani Singh Shekhawat Davander Singh Tanwar Gauri Singh Hitesh Agarwal Rahul Agrawal EXECUTIVE SUMMARY The basic concept of our project is â€Å"Strategic Brand Management: TATA Motors† which is based on brand recognition of Tata motors. This report contains the findings arrived after detailed analysis of the data received through filing questionnaires at various areas of Jaipur. In this project, sample size was chosen 50. Objective †¢ To determine the requirements and needs of the potential customers. †¢ To know what people perceive and thinking about Tata cars and its products. †¢ To analyze the brand positioning strategies of Tata cars. †¢ To study consumer awareness and perception about the brand positioning strategies of Tata cars. †¢ To find out the awareness level of customer. Research Methodology 1. Data Collection The study is based on primary data derived through sample survey using pre-tested structured instrument (questionnaire both open ended close ended). Data was collected from 50 respondents at various Tata motors service stations public places of Jaipur city. 2. Data Analysis In order to extract appropriate findi ngs of the questions mentioned in the questionnaire, various Pie-charts has been shown with their interpretation. 3. Conclusion From the survey conducted conclusions were drawn. TABLE OF CONTENTS |Front Page |(i) | | |Acknowledgement |(ii) | | |executive summary |(iii) | | |Contents |(iv) | |CHAPTER 1 |INTRODUCTION | | | |1. 1 |Overview of Indian Automobile Industry |1 | | |1. 2 |Profile of The Organization |1 | |CHAPTER 2 |RESEARCH METHODOLOGY | | | |2. 1 |Objective |2 | | |2. 2 |Scope of the study |2 | | |2. |Research methodology |2 | |CHAPTER 3 |ANALYSIS |11 | |CHAPTER 4 |CONCLUSIONS |23 | | |ANNEXURES |24 | CHAPTER 1. INTRODUCTION 1. 1 OVERVIEW OF INDIAN AUTOMOBILE INDUSTRY The automotive industry in India grew at a computed annual growth rate (CAGR) of 11. 5 percent over the past five years, the Economic Survey 2008-09 tabled in parliament on 2nd July’09 said. The industry has a strong multiplier effect on the economy due to its deep forward and backward linkages with se veral key segments of the economy, a finance ministry statement said. The automobile industry, which was plagued by the economic downturn amidst a credit crisis, managed a growth of 0. 7 percent in 2008-09 with passenger car sales registering 1. 31 percent growth while the commercial vehicles segment slumped 21. 7 percent. Indian automobile industry has come a long way to from the era of the Ambassador car to Maruti 800 to latest TATA nano. The industry is highly competitive with a number of global and Indian companies present today. It is projected to be the third largest auto industry by 2030 and just behind to US China, according to a report. The industry is estimated to be a US$ 34 billion industry. Indian Automobile industry can be divided into three segments i. e. two wheeler, three wheeler four wheeler segment. The domestic two-wheeler market is dominated by Indian as well as foreign players such as Hero Honda, Bajaj Auto, Honda Motors, TVS Motors, and Suzuki etc. Mar utiUdyog and Tata Motors are the leading passenger car manufacturers in the country. And India is considered as strategic market by Suzuki, Yamaha, etc. Commercial Vehicle market is catered by players like Tata Motors, Ashok Leyland, Volvo, Force Motors, Eicher Motors etc. The major players have not left any stone unturned to be global. Major of the players have got into the merger activities with their foreign counterparts. Like Maruti with Suzuki, Hero with Honda, Tata with Fiat, Mahindra with Renault, Force Motors with Mann. Key Facts: †¢ India ranks 12th in the list of the worlds top 15 automakers †¢ Entry of more international players Contributes 5% to the GDP †¢ Production of four wheelers in India has increased from 9. 3 lakh units in 2002-03 to 23 lakh units in 2007-08 †¢ Targeted to be of $ 145 Billion by 2016 †¢ Exports increased from 84,000 units in 2002-03 to 280,000 units in 2007-08 The key players like Hindustan Motors, MarutiUdyog, Fiat India Private Ltd, Tata Motors, Bajaj Motors, Hero Motors, Ashok Leyland, Mahindra Mahindra have been dominating the vehicle the customers’ needs to a large extent. Not only the Indian companies but also the international car manufacturing companies are focusing on compact cars to be delivered in the Indian market at a much smaller price. Moreover, the automobile companies are coming up with financial schemes such as easy EMI repayment systems to boost sales. There have been exhibitions like Auto-expo at PragatiMaidan, New Delhi to share the technological advancements. Besides, there are many new projects coming up in the automobile industry leading to the growth of the sector. The Government of India has liberalized the foreign exchange and equity regulations and has also reduced the tariff on imports, contributing significantly to the growth of the sector. Having firmly established its presence in the domestic markets, the Indian automobile sector is now penetrating the intern ational arena. Vehicle exports from India are at their highest levels. The leaders of the Indian automobile sector, such as T ata Motors, Maruti and Mahindra and Mahindra are leading the exports to Europe, Middle East and African and Asian markets. The Ministry of Heavy Industries has released the Automotive Plan 2006-2016, with the motive of making India the most popular manufacturing hub for automobiles and its components in Asia. The plan focuses on the removal of all the bottlenecks that are inhibiting its growth in the domestic as well as international arena. Top Ten Players in Indian Automobile Sector 1. Maruti Suzuki India 2. Hero Motors Limited 3. Tata Group 4. Bajaj Auto Limited 5. Mahindra Group 6. Ashok Leyland 7. Yamaha Motor India 8. Hyundai Motors India Limited 9. Toyota Kirloskar Motor Private Limited 10. Honda Siel Cars India Limited 1. 2 PROFILE OF THE ORGANIZATION TATA MOTORS LIMITED The Company was incorporated on 1st September 1945 at Mumbai to manufacture dieselvehicles for commercial use, excavators, industrial shunter, dumpers, heavy forgings andmachine tools. The commercial diesel vehicles which were known `Tata Mercedes Benz (TMB)is now called `Tata vehicles after the expiry of the collaboration agreement with Daimler-BenzAG, West Germany. In 1960 the companys name, which was Tata Locomotive Engineering Company Ltd. Waschanged to Tata Engineering Locomotive Company Ltd. In the year 1987 the companyundertook to set up a new forge shop, a high output foundry line, a new paint shop as well asaugmentation of engine and gearbox manufacturing facilities, all at JamshedpurIn 1991 during the year the company entered into a collaborative agreement with aninternationally renowned engine research and development organization to jointly develop higherhorsepower, fuel efficient diesel and petrol engines to meet the future requirements of thecompany. The last quarter saw the company launching two new passenger vehicles, the SIERRAand the ESTATE totally designed and manufactured in India. The company acquired a BIFRcompany, M/s Noduron Founders Maharashtra Ltd. The total cost for Telco worked out to Rs. 18crores as against setting up of similar critical castings foundry. During the year companylaunched new earth moving equipment TWK-3036 Tata Front End Wheel Loader. Two newmodels in the EX series of hydraulic excavators were launched. A 10 tonne pick and carryarticulated crane, designed and developed in-house was also introduced. During the year company entered into an agreement with Nachi-Fujikoshi Corporation, Japan to manufacture arcand spot welding robots suitable for automobile manufacturing applications. During the year,company undertook to set up a joint venture with Asian Glass Co. Ltd. , Japan to manufacturefloat glass to be used as wind shields for automobiles. ACC along with Tata Exports Ltd. participated in the joint venture. The joint venture named as Floathlass India Ltd. , the Companywould have a st ake of 16. 33%. Tata Cummins Ltd. , Mercedes-Benz (India) Ltd. , Tata HolsetLtd. , Tata Precision Industries, Singapore and Nita Company Ltd. are the joint Ventures of theCompanyTaking advantage of the broad banding policy announced by the Government of India, theCompany entered into a collaboration agreement with Honda Motor Co. Ltd. , Japan, for themanufacture of their `ACCORD model of cars in India. On 22nd April, an agreement wasentered into between Daimler-Benz AG and Mercedes Benz AG, Germany to setup a jointventure company Mercedez-Benz India to manufacture `E class paneyer cans and engines inIndia. During the year 1995 a new double pick-up and Army Version of various Telco Vehicles weredeveloped. A new petro engine and turbo diesel engine, an up-graded 709 LCV, new sportsutility vehicle Safari expected to be launched shortly. A 25 tonne 6 X 2 truck and a bus withcummins engine were launched. Tata Engineering and Locomotive Company (TELCO), has acquired a second hand paint shop,machine line and cylinders from the Australian unit of the Japanese auto giant, Nissan. TELCOis believed to have picked up the unit for Rs. 70 crore. The total cost of import duty would be Rs100 crore. During the year a machine tool division was expanded so as to double its machinebuilding capacity and significantly reduce production times. MILESTONES FOR TATA GROUP spearheading the Groups entry into the passenger car segment. CHAPTER 2 RESEARCH METHODOLOGY 2. 1 OBJECTIVES †¢ To determine the requirements and needs of the potential customers. †¢ To know what people perceive and thinking about Tata cars and its products. †¢ To analyze the brand positioning strategies of Tata cars. To study consumer awareness and perception about the brand positioning strategies of Tata cars. †¢ To find out the awareness level of customer. 2. 2 SCOPE OF THE STUDY These are some of the scope of the study: 1. From the research analysis we can find that, what’s a person f irst look in a dream car? 2. The study can be used to know the perception of consumer about Tata Motors. 3. The present study can be extended to access the present marketing condition of Indian Automobile sector. 2. 3 RESEARCH METHODOLOGY The purpose of methodology is to describe the process involved in research work. This includes The overall research design, data collection method, the field survey and the analysis of data. DATA COLLECTION The data for the project was collected from customers of Tata Motors from various places like Tata Service Station, Public Places etc. PRIMARY SOURCES The data was collected through â€Å"Survey Questionnaire Method ( Both Open ended Close ended) SECONDARY SOURCES The secondary data has been collected from the following modes:  · Magazines  · Books  · Newspaper  · Data through internet sources RESEARCH DESIGN: Research Design is the arrangement for conditioned for data collection analysis of data in amanner that aims to combined re levance to research purpose with economy in procedure. A research design is a master plan or model for the conduct of formal investigation. It is blueprint that is followed in completing study. The research conducted is a descriptive research. This is descriptive in nature becausestudy is focused on fact investigation in a well-structured from and is based on primary data. STEPS IN SAMPLING PLAN: SAMPLING FRAME: The list of sampling units from which sample is taken is called sampling frame. JAIPUR City mapwas studied thoroughly and samples were selected from the place in a scattered manner to geteffective result. SAMPLING SIZE Total sample size is 50 in Jaipur city only. (For consumer perception about TATA MOTORS) SAMPLING PROCEDURE The selection of respondents were accordingly to be in a right place at a right time and so the sampling were quite easy to measure, evaluate and co-operative. It was a randomly areas sampling method that attempts to obtain the sample of convenient. 2 . 2 LIMITATIONS The study is confined to JAIPUR area only. †¢ There is possibility of sampling errors in the study. †¢ The responses of the consumers may not be genuine. †¢ Continuous and reliable information was not available. †¢ The time span of the survey was short and hence only major aspects were considered. †¢ Availability of the respondents amidst their busy schedule did not permit detailed study. †¢ Lack of professional approach since researcher is a student. †¢ The sample size is only 50 so the sample may not be truly representative of the Jaipur population. CHAPTER 3 ANALYSIS The important factors and data’s collected were sequentially analyzed and graphed. Q. Name a car that comes first in your mind when you think of a small car? [pic] Interpretation According to the survey result ,Tata Indica Maruti Zen Estilo is a close competitor to each other when it comes to small segment car. Q. 2 Employees service level before sales, durin g sales after sales? BEFORE SALES [pic] DURING SALES [pic] AFTER SALES [pic] Interpretation From the above three figures it can be inferred that service level of Tata Motors customers decreases during the entire customer interaction process starting from before sales activity to after sales activity. Q. 3 Whether display of merchandize is attractive or not? [pic] Interpretation From the above graph it can be seen that Tata motors merchandize display is attractive in some sense and a bit more efforts have to be done for more attractiveness. Q. 4 Availability of the Product in the Tata Showrooms on time? [pic] Interpretation Many people agree that Tata products are available in showrooms on time. Q. 5 Variety of product is there in Tata Motors? [pic] Interpretation 59% customers agree that Tata Motors have variety in their product offerings. Q. 6 Tata provides Value for money in its Cars? [pic] Interpretation From the above figure, it can be concluded that customers says that Tata provides value for money in its cars. Q. 7 Is Tata have Vehicles in good condition at showrooms? Interpretation According to the study conducted, many customers agree that Tata have vehicles in good condition in Showrooms. Q. 8 Tata car’s Price are affordable? Interpretation It can be concluded that many customers agree that price of Tata car’s are affordable. Q. 9 Awareness about TATA services? [pic] Interpretation From the above figure it can be seen that many customer knows about various services offered by Tata Motors and reveals that Tata has a strong brand recognition amongst the people. CHAPTER 4 CONCLUSION FINDINGS of the study †¢ The price of the TATA car is reasonable. †¢ Fuel mileage of the Tata car is good. †¢ TATA cars suits middle income group people. Spare parts are easily available. †¢ Easy to maintain. †¢ Less service stations. †¢ Need of more attractive merchandize display OUR OPINION What gives boost to TATA sale? â € ¢ Newly introduced AIRBAG systems †¢ Quadra jet engine(more strength) †¢ Availability of wide range products at affordable rates catering different segment of the society. PROBABLE SUGGESTIONS (CONSUMERS) †¢ Service (after sale) is not good. †¢ High response time at few service stations. †¢ To increase its visibility so that different segments of the customer will notice the products of Tata motors in varied way †¢ Increase in no. of service center. †¢ Employee more trained employees. ANNEXURES JAIPURIA INSTITUTE OF MANAGEMENT, JAIPUR Respected Sir/Madam. As part of our study on â€Å"Strategic Brand Management of TATA Motors† project I would like to gather some information from you which would help me for class room study of the project. I would solicit your cooperate in filling the questionnaire. This questionnaire would be used only for academicpurpose the information gathered will be strictly confidential. BASIC INFORMATION Age: 2 0-30 years 31-40 years41-50 years50 and above Gender: MaleFemale Q. 1 How long have you been associated with TATA Motors? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Q. 2 How would you rate TATA Motors on the following parameter? |Parameter |Strongly Disagree |Disagree |Neither Agree Nor |Agree |Strongly Agree | | | | | |Disagree | | | |(i) |Knowledgeable Sales Person | | | | | | |(ii) |Employees Spent enough time with | | | |you: | | | |Before Sales | | | | | | | |During Sales | | | | | | | |After Sales | | | | | | |(iii) |Displayof Merchandise is Attractive | | | | | | |(iv) |Availability of the Product | | | | | | |(v) |Variety of Product | | | | | | |(vi) |Vehicle in good condition | | | | | | |(vii) |Prices are affordable | | | | | | |(viii) |Discounts Offered | | | | | | |(ix) |Offering of Test Drive | | | | | | |(x) |Value for Money | | | | | | |(xi) |Response Time | | | | | | |(xii) |Service | | | | | | Q. 3 Are you aware of the following facilities provided by Tata Motors? |FACILITIES |YES |NO | |(i) |Tata Motors Insurance | | | |(ii) |Extended Warranty | | | |(iii) |True Value | | | |(iv) |Tata Finance | | | |(v) |Genuine Accessories | | | Q. 4 What is your overall opinion about Tata Motors? (a) Very Bad(b) Bad(c) Neither Bad nor Good(d) Good (e) Very Good Q. 5 How likely would you recommend Tata Motors? Very UnlikelyVery Likely 12345 1. Any other points and suggestion? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2. Your suggestion for our improvement? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ THANKS FOR YOUR COOPERATION Name of interviewer :†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ SUBMITTED T O : SUBMITTED BY : Prof. S. P. 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Definitions and Examples of Epistrophe

William Faulkner’s Barn Burning and A Rose for Emily Essay

â€Å"Barn Burning† is a story filled with myth. This coming of age story features a boy stuck in a family with a father who can be thought of as Satan, and can be easily seen as connected to myths of Zeus and Cronus. The connection to Zeus is further elaborated when William Faulkner’s â€Å"A Rose for Emily† is also considered. These two stories along with a few others provided an amazing view of the south. Many characters or families can be viewed as groups that lived in the south during this time. The story is rich in mythology which includes a boy coming of age facing the challenges of morality, and southern life. The young boy Called Colonel Sartoris Snopes or Sarty was living with his family which included his father,†¦show more content†¦Abner doesn’t seem to be restricted to only those with more than him, but he does direct most of his attention to them. Abner didn’t think much of anyone that wasn’t his blood, and even those of his blood like Sarty were treated cruelly, so the reader can assume that Abner’s cruelty is not solely based on jealousy. This trait can be compared to Satan as well because that is what Satan’s ultimate goal is: to bring everyone down. Abner is basically the worst a person can be, and his comparisons to Satan make him a really good antagonist. After seeing how Abner acts the reader should realize that Sarty needs to get away from his horrible father. Sarty accomplishes this by telling De Spain about his father’s plan, and results in the death of his father and Sarty’s escape from the family. This story took coming of age to the extreme the only way in which Sarty was able to become himself was to get his father killed. At the end of the story Sarty does not look back which lets us know that he has left for good and can now go on as an individual. Coming of age myths often include leaving the parents to achieve the goal of becoming an adult. In this s tory Sarty’s family is so centered around Abner that the only way he was able to escape and be his own individual was for Abner to die. Another myth this story resembles is Zeus and his father, Cronus. In the myth Cronus is aShow MoreRelated William Faulkners A Rose for Emily and Barn Burning Essay1106 Words   |  5 PagesSymbolism in William Faulkners A Rose for Emily and Barn Burning If we compare William Faulkners two short stories, A Rose for Emily and Barn Burning, he structures the plots of these two stories differently. However, both of the stories note the effect of a father ¡Ã‚ ¦s teaching, and in both the protagonists Miss Emily and Sarty make their own decisions about their lives. The stories present major ideaRead MoreEssay on A Rose for Emily and Barn Burning856 Words   |  4 PagesWilliam Faulkner some would say was one of the great writers of American literature during the twentieth century. His stories many times had a gothic plot and contained odd or supernatural ideas and characters. He had many notable works, two of which were â€Å"A Rose for Emily† and â€Å"Barn Burning†. â€Å"A Rose for Emily† and â€Å"Barn Burning† are similar in the way that William Faulkner portrays the characters and the tone he uses in both. Emily the main character in â€Å"A Rose for Emily† and Sartoris theRead MoreWilliam Faulkner s A Rose For Emily And Barn Burning796 Words   |  4 PagesWilliam Faulkner has said that when you are writing a novel, there is a lot of room to add some fluff and be a bit careless with your ideas, but when writing a short story there is no room for â€Å"trash†, as he calls it. However, this can be a tough thing to do when you have a lot to say. Even Faulkner could have difficulty following along with his beliefs. After having read and considered A Rose for Emily and Barn Burning, I do believe that William Faulkner has been true to his beliefs in both of theseRead MoreWilliam Faulkner s A Rose For Emily1801 Words   |  8 Pages William Faulkner is known for his many short stories, however, many has wondered what has influenced him in writing these stories. Like his well known, most famous short story â€Å"A Rose for Emily†, which has always been compared to â€Å"Barn Burning†, one of Faulkner’s other short story. It only make sense to compare them two together because these two stories has may similarities , whether it may be in setting , characters or style they favor each other . Nevertheless they also have many differencesRead MoreComparing the Setting of Barn Burning to that of A Rose for Emily1352 Words   |  6 PagesComparing the Setting of Barn Burning to that of A Rose for Emily William Faulkner has written some of the most unique novels and short stories of any author, and, to this day, his stories continue to be enjoyed by many. Both â€Å"Barn Burning† and â€Å"A Rose for Emily† tell about the life of southern people and their struggles with society, but Faulkner used the dramatic settings of these two stories to create a mood unlike any other and make the audience feel like they too were a part of these southernRead MoreA Rose For Emily And Barn Burning By William C. Faulkner949 Words   |  4 Pagesshort stories were written by William C. Faulkner who embodied the Southern sensibility, and to this day his stories continue to be enjoyed by many. Faulkner was born from a rich family who had accumulated wealth before the Civil War, but like many families in the South they had lost all of it during the conflict. His family moved to Oxford, Mississippi which is the basis for the fictional town of Jefferson in most of his stories from Yoknapa tawpha County. Faulkner’s stories create a mood to makeRead MoreWilliam Faulkner s A Rose For Emily1810 Words   |  8 Pages William Faulkner is one amazing writing ,who is known for his many short stories .However, many has wondered what has influenced him in writing these stories . Like his well known, most famous short story â€Å"A Rose for Emily†, which has always been compared to â€Å"Barn Burning†, one of Faulkner’s other short story. It only make sense to compare them two together because these two stories has may similarities , whether it may be in setting , characters or style they favor each other . NeverthelessRead MoreComparing and Contrasting Barn Burning and A Rose for Emily1141 Words   |  5 PagesHunter Taylor Dr. William Bedford English 1102-011 10 September 2013 Comparing and Contrasting â€Å"A Rose for Emily† and â€Å"Barn Burning† In William Faulkner’s short stories â€Å"A Rose for Emily† and â€Å"Barn Burning† the characters are both guilty of committing terrible crimes. However, Miss Emily in â€Å"A Rose for Emily† and Abner Snopes in â€Å"Barn Burning† are both portrayed very differently from each other. A few things to consider while reading these short stories is how each of these characters is characterizedRead MoreA Rose For Emily By William Faulkner1138 Words   |  5 Pagespity and sacrifice which have been the glory of his past.† With these words, American author William Faulkner described the duty of an author in his Noble Prize acceptance speech. Under further examination of Faulkner’s works, one would expect to find that he followed his own job description. However, two of his most well-known short stories seem to be contradicting. Neither â€Å"A Rose for Emily† nor â€Å"Barn Burning† is uplifting because the protagonists strugg le with their communities, loyalty to their fathersRead More William Faulkner Essay1234 Words   |  5 Pagesthe beginning of the twentieth century (William Faulkner; 699). He was the son to Murray C. and Maud Butler Faulkner (Hoffman 13). Growing up in the South in the early 1900s meant being exposed to harsh racism. He watched the blacks endure unbelievable amounts of cruelty and was amazed at how the blacks conducted themselves with such dignity. He witnessed, first hand, what discrimination is and could not comprehend why this goes on. In many of Faulkners works I found that he portrayed blacks as

Television free essay sample

A protocol was demonstrated to the Federal Communications Commission. They were impressed but hesitant to commercialize it due to a black and white standard they had just created (â€Å"Leaving the FCC Website†). Eventually, after lawsuits pursued, the Federal Communications Commission created a colored television and broadcasting standard (Layman 425). Colored televisions started selling quickly when the Korean War had begun because Americans wanted to escape from the terror and violence of the war (Layman 424). They found escapism in their living rooms from the new gadget (Layman 424). Finally in 1972, the colored television sales exceeded black and white television sales, officially making the transition to nearly all homes. Overall, the television became popular after numerous obstacles, but it is now a huge part of society today. Communication was changed immensely locally and nationally after the television had become popular in so many households worldwide. At a local level, news stations would inform viewers of hazardous weather conditions such as tornadoes, hurricanes, and storms (Berg). We will write a custom essay sample on Television or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page At a national level, the news station would inform viewers of important events or milestones. Some of those include political voting results or trending global news (Berg). One of the main things that was communicated through television was the Korean War. The Korean War was one of the reasons why television became so popular in the first place. Viewers were updated on the war just as television viewers nowadays are. They were able to keep up to date on the progression of it and also how we were doing in it. One last thing that was broadcasted to viewers was presidential debates. The largely known Eisenhower versus Stevenson election was greatly influenced by the television by using advertisements (Kaid). Not only did television help communicate news to viewers, it also changed how political information was shared. The first presidential election to be televised was the Eisenhower versus Stevenson campaign, though the winner may have only won due to the television broadcasting. Previous to television, all information regarding politics was spread through the radio or not broadcasted to society. Presidential candidate Dwight D. Eisenhower found a simple way to sway the voters; that method involved using commercials (Kaid). The voters â€Å"have credited the spots with helping Eisenhower to craft a friendly, charming persona that contributed to his eventual electoral success† (Kaid). Another presidential candidate, Adlai Stevenson, refused to produce commercials because he was against electronic campaigning, which also made the election easier for Eisenhower (Kaid). Eisenhower won the election with great numbers due to his television advertising. The use of electronic advertising has drastically grown since then, greatly affecting presidential elections nowadays. It is one of the top methods of candidates communicating with their voters. The television impacts political debates and elections, greatly impacting societies present and future. Television has positively impacted the economy during the 1950’s to a great extent. It was becoming so popular that â€Å"It had become the central piece of ‘furniture’ in American homes, and the most potent engine for driving the postwar consumer economy. † (Berg). In 1951, roughly 1. 5 million television sets were sold in the United States (â€Å"1950s Economics†). Each television set costed $1,100 not including the remote (â€Å"1950s Economics†). That comes out to a total of $1,650,000,000 spent on televisions alone in 1951. Also, a large sum of money goes towards advertising. All of that money stimulates the economy and businesses. That revenue helped the United States recover from the poor post war economy. NBC, CBS, and ABC, all television corporations, had â€Å"provided the business model upon which the television business was built. † Those networks greatly contributed to the revenue generation from the television and were the most popular channels at the time. The economy in the 1950’s had tremendously grown about 40% since the last decade, mostly due to the television boom (Berg). Overall, communication, politics, and economics have been greatly influenced by the television boom in the 1950’s. Breaking news, presidential debates, and economy booms were introduced because of the television. It was primarily adopted by society to escape from the violence of the Korean War, but it soon became an item that was used just for the entertainment. (Layman 424) Technology and society would not be where it is today if it were not for this invention.

Faluche Lettres Insignes Decernes par le GM Flashcard

Faluche Lettres Insignes Decernes par le GM

Balancing Ecosystems Essays

Balancing Ecosystems Essays Balancing Ecosystems Essay Balancing Ecosystems Essay Essay Topic: Ecosystems I am composing to inquire the City Council of Glimmerville to fall in Sparkeville’s effects to reconstruct balance back to our aquatic ecosystem. The City Council of Sparkeville is inquiring that Glimmerville support an program ( which will be outline subsequently in this missive ) that will cover with the complete population of the Grass Carp that has invaded our H2O ways. As the City Council of Glimmerville is good cognizant our ecosystem has been unbalance for a piece due to the invasion of the grass carp fish that was introduced in our aquatic ecosystem to manage and equilibrate our the biotic ( populating ) and the abiotic ( inanimate ) parts of the ecosystem back to an equilibrium province. While the Grass Carp was intended to assist command the overpopulating growing of the aquatic workss. non merely did the Grass Carp make merely that but one time the giantism of the workss was taken attention of the fish began to clean our full lakes of all aquatic workss. one time all works life was gone they moved on to devour the H2O ways detritus entirely with carnal affair. In conformity to a study from the Environment and Energy ( E A ; E ) Committee. the Grass Carp has been linked to the addition in pollution and the decrease of O due to the eating method and behaviour and the remotion of the outstanding workss that one time dominated our H2O ways. The riddance of these workss is the direct cause for the other fish which depend on the aquatic flora as portion of the rhythm of life to disappear from our H2O ways. What I propose are a twosome of options that I strongly believe will assist free our H2O ways with the over populated grass carp and to maintain our environment good balanced. Option 1- To re-introduce the H2O manner natural fish back into the lakes and pool ; following promote a run inquiring for husbandmans to cut down the current sum of fertilisers to decelerate down the growing on aqua flora. and in conclusion keep a Grass Carp fishing tourney offering assorted signifiers of inducements for participants. one time the issue has been reduced to test off all recesss and mercantile establishments to the H2O ways. Option 2- To eliminate immense Numberss of Grass Carp with nominal cost and attempt. we should take advantage of the Grass Carp fancy to piece together each Spring in immense Numberss in relatively warm H2O ways predating to and during their regenerating period. During the extremum of Grass Carp renewing period. we can place a drawn-out Seine sacking that with travel wholly over all the intersections of the gaps of the three H2O ways to set a halt to the Grass Carp from acquiring into the H2O ways. After the rivers and watercourses are cleared of the Grass Carp . we can set up boundary markers across two of intersection opening to avoid the Grass Carp from re-entering. and maintain an oculus on ( proctor ) the bottom nutrient beings. the lucidity of the H2O and submerged aquatic works above and beneath the boundary markers. Option-3 Because the Grass Carp will non feed in countries where there is a batch of human activities. we can keep boat races or swimming competition. merely will non avoid the fish from returning one time that actives terminal. With the benefits being so great and doing no injury to any of our bing concerns. it makes good sense to fall in and back up our consequence to decide the job of the Grass Carp fish. I look frontward to hear from you shortly. that we can set away and joint consequence to deciding this job. Mention: Bonar. S. A. . Vecht. S. . Bennett. C. . Pauley. G. . A ; Thomas. G. ( 1993 ) . Capture of Grass Carp from Vegetated Lakes. Retrieved August 10. 2014. from hypertext transfer protocol: //www. apms. org/japm/vol31/v31p168. pdf Conover. G. . R. Simmonds. andM. Whalen. editors. Management and control program for bighead. black. grass. and silver carps in the United States. Asiatic Carp Working Group. Aquatic NuisanceSpeciesTask Force. Washington. D. C. 223 pp. Mississippi River Basin Panel ( MRBP ) onAquaticNuisance Species. AsianCarp Brochure. Bettendorf. Iowa. 2pp. U. S. Fish A ; Wildlife Service ( USFWS ) . Asiatic Carp– Aquatic Invasive Species ; Issues. Program Accomplishments. and Programneeds. Ft. Snelling. Minnesota. 4 pp

Criminal Law in Hong Kong Essay Example | Topics and Well Written Essays - 2000 words

Criminal Law in Hong Kong - Essay Example Secondly, duty to act arises from certain relationships, for example, parent/child, husband/wife and doctor/patient.2 Thirdly, duty to act when s/he is bound by contract to do so, they will be criminally liable if harm or injury arises from their omission even though the person harmed was not a party to the contract. We can support this with the case of Pittwood3; where D was contracted to open and close level-crossing gates to ensure people do not get run over by trains. His failure to do so caused the victim killed by a train. The legal principle of that case was said to be if a person under contract will be liable for the harmful consequences of his failure to perform his contractual obligations. The duty extends to those reasonably affected by the omission, not just the other party to the contract. What about situations which do not fall into the three categories I have mentioned above. The person at the scene has neither created the dangerous situation, nor there is a special re lationship between the two, and there is no contract bound on her/him to act. This can be illustrated in Stephen's Digest of the Criminal Law (fourth edition, 1887): A sees B drowning and is able to save him by holding out his hand. A abstains from doing so in order that B may be drowned, and B is drowned.4 The Criminal law's current position in Hong Kong is very unlikely to hold A liable for any criminal offence since the basic requirement of 'voluntary conduct' is not satisfied. But the main area that we are most interested in is whether the common law is too lenient on such people Good Samaritan Law has not yet existed in the Hong Kong's jurisdiction; someone who comes across another who is in distress might precluded from offering assistance for fear of having to endure a court proceeding. However, if that person does choose voluntarily to intervene to render assistance he will assume a duty of care towards the individual concerned.5 If gross negligence is found, s/he could be prosecuted criminally.6 Theoretically, the person who puts the victim in distress could also raise a defence of novus actus interveniens meaning the rescuer's negligent treatment has broken the chain of causation. But, practically, this plea is rarely successful against medical treatment as a matter of policy.7 I would assume someone who tries their best to save others in distress would be in the same position. In the United States and Canada (except Quebec), citizens are not obligated to rescue someone who is in distress, but if they choose to do so, the Good Samaritan Law protects rescuers from being blame.8 The Good Samaritan Law's existence is intended to reduce bystanders' hesitation to assist.9 However, Good Samaritan Laws in Quebec, as well as many other European countries such as Italy, Japan, France, Belgium, Andorra, and Spain require its citizen, at minimum to call the local emergency number, unless doing so would be harmful.10 In Germany, a citizen is obliged to provide first aid when necessary and is immune from prosecution if assistance given in good faith turns out to be harmful. Knowledge of first aid is a "must" before a citizen is given a driver's license. In conclusion, I feel that the common law is not too lenient on such people. Even if the law of Hong Kong compel its citizens to rescue whenever they see someone in distress, would this practically be effective as such Take the Stephen's example as I have

Ethics in Information System Research Paper Example | Topics and Well Written Essays - 1000 words

Ethics in Information System - Research Paper Example She knows that the music company will charge her for using the same music in the other restaurant but she still does not inform the music company. Music is something which will be used as an attraction for the restaurant. It will have a soothing effect on the customers of restaurants. But still Alison is not ready to pay for the music. This is extremely wrong because she is earning profits from the music. Ethical issues like these are very common in the realm of Information Systems. Technology has made our lives easier but we do not understand that this technology is not to favor ‘us’ only but it is for everyone (Warren, M. 2006). The technology is not for us to misuse. Taking someone else’s right in the name of technology is not justified. Awareness is what is lacking in this case. Alison thinks that it is not a big deal to copy the music from one restaurant to another. When faced with an ethical dilemma proper awareness is needed. Moral decision involves ignoring once interest and doing the right thing. Everyone cannot just think about himself or herself. We have to think with the perspective of everyone involved in the dilemma and only then a correct decision can be taken. In this case Alison should contact the company from which she has purchased the music and ask their permission before using it in the second restaurant. Only after the permission of the company she can use the music otherwise not. One can understand her desire for cost cutting so she can request a discount from the company but she cannot just use it without their consent. Stake holder theory says that ethical issues should be resolved by keeping in mind the interest of all stakeholders without violating anyone’s right (Smith & Hasnas, 1999). This theory can guide Alison in this case. She can make a decision keeping in mind the interest of all stakeholders involved in the decision, namely herself and the music company. As

Integrated Marketing communications used by HP

Integrated Marketing communications used by HP This case study analyses the marketing communication theories adapted by Hp as it progressed to being the worlds number one pc manufacturer in 2007. Its emergence as a global company in 1957 opened a window of opportunity. The theories addressed will aid in forming a combination of the key concepts used by Hp for its global campaign to increase customer loyalty and boost sales. A number of practises are seen to have developed along various communications and marketing theories. However, critical analysis of Hps 63- year development will show a lack of adherence to some very useful models by some academic scholars. A viable description of marketing through effective communication was made by Smith (2002), à ¢Ã¢â€š ¬Ã‚ ¦strategy of choice in a competitive environment is proactive, two -way communication, in which organisation plan for and initiate relationships with the people important to their success, emphasising dialogue over monologue and using various techniques to interact with their publics. Background Hewlett Packard, known as HP, is an electronics producer which was founded in 1939 in California by Bill Hewlett and David Packard. Since its birth the company has gained prominence around the world, becoming a major leader in the industry of electronics and technology. Early product designs produced by the company include inventions such as the resistance-capacitance audio oscillator named Model 200A. It is the manufacturing of products such as the Model 200A that have shaped the future for technology and helped pioneer many of todays products. In 1966, HP introduced the worlds first computer. In 1968 the company then unveiled the first desktop scientific calculator and named it the personal computer (PC). It was this event which boosted HP in to mainstream significance during the 1980s and became leading players in the technological industry. This was established in 1995, when HP entered the home computing market. In 2001the company merged with Compaq forming HP Compaq. This merger ensured efforts were made to further establish the brand as a leading company in the IT and computer industry. This was done through aggressive marketing tactics done through the concept of Integrated Marketing Communication (IMC). 1. Critical evaluation of the role of integrated marketing communications in the success of Hewlett-Packard since 2001 Joep cornelissen (2008) definition of corporate communication is as follows: Corporate communication is a management function that offers a frame work for the effective coordination of all internal and external communication with the overall purpose of establishing and maintaining favourable reputation with stake holder groups up on which the organisation is dependent. But using of this approach is not always good as some critics may say despite of 20 years of debate most practitioner still see that integrated marketing communication is emerging discipline (eagle and kitchen 2000) rather than fully formed concept. Like many other concept that have yet to fully develop it is subject to fully varying and some times colourful terminology. Thus 360 branding, total branding , whole egg, seam less communication, new advertising, orchestration, relationship marketing, one to one marketing, integrated marketing and integrated communications (Pickton and Broadrick 2001) have all been used to describe all or part of integrated marketing communications concepts promoting the charge that integrated marketing communication is yet another fad. What most observers agree on is that integrated marketing communication is good idea but very hard to implement in practice Like all companies, HP is a company whose primary aim is to make a profit. However whilst this is a common company goal, there are still necessary guideline which should be followed in order to achieve this. Fill (2006) recommends that à ¢Ã¢â€š ¬Ã‚ ¦the process of developing corporate strategy demands that a series of objectives be set at different levels within an organisation. Grunig et al (1992) states that two-way communication, a form of communication which is also practiced by PR practitioners, is a helpful tool from which a mutual understanding can be developed between stakeholders. One of criticisms of HP was that the company was focused more on the advancement of technological innovation. The corporate image of the company was seen as being obsessed with innovative progression and undermining the value of its customers. Shutz et al (1992) cited in Clarke (1997, pg 93) states that such actions are damaging to a company and that customer based communication must be practiced at all times. You cannot depend on the product alone to build consumer confidence. Its the rapport, the empathy, the dialogue, the relationship, the communication you establish with the customer that makes the difference. These separate you from the pack. For all of HPs innovative output and diverse range of products, its market position was infringed through a lack of market research and poor internal organisation. Smith (2002) refers to the work of Tom Harris, who is a leading advocate of integrating communications. He describes integrated communications as an outside-in process that begins with an understanding of the consumer publics, particularly their wants, interests, needs and lifestyles. Fill et al (2001), however, argues that many practitioners deliberately persuade a target audience to behave in a particular way, while others persuade them. In whatever instance it might be, understanding the customers needs, which may in turn change their behavioural pattern, is not a necessarily bad evil. Hp deliberately changed their communications strategy to affect the buying behaviour in their customer through effective brand campaigns that brought mutual satisfaction to both consumer and HP. Clarke (1997) explained that for consulting firms to effectively handle marketing and communications they must reflect the overall objectives of the organisation. Todays market calls for a strategically integrated approach to marketing communications. Hp would have to reorganise its marketing communication s division in to one that is coherent to attract customers. Oliver (2001) defined this as the system Theory - which she said evaluates the relationship and structure as they relate to the whole. Market research builds the right perception and recognise the needs and behaviour of current and future customers; evident in the theory of cognition. The history of HP showed there was lack of strategic planning and changes on marketing and communication structures were needed. During 1960s, consumers probably did not know any better or did not have a chance to choose; and this could force them to adhere to HP products. However, now a days Kotler et al (2008) affirms consumers receive thousands of information per day. In this context, in 2002, HP realized that the company needed to invest in its corporate image. So, the company launched brand advertisement campaigns. In 2006, they create the Computer is personal again, which had focus on personal relationship that public have with its computers. By analysing the competitors, this campaign was based to convince customer that the best way to buy a PC was in a retail shop, where they could touch it. This was an opportunity to differentiate from its main competitor Dell, which has a strong internet sales record. Fill (2009) believes that the marketing segmentation is necessary to meet the consumer need and to have a functional and competitive-level strategy. The Computer is personal again campaign was structured to appeal to young generation, which the company believed to be customers with similar needs and responses. HP targeted the youth market and position itself as a customer loyal corporation. In this scenario, the marketing communication strategies combined channels online and offline and integrated all marketing efforts such as PR, sales, advertisement. Shimp (2000) states that mixing marketing communication elements is decisive to achieve the target public and a specific objective. Also. HP emphasized advertisement and sales promotion in order to maximize the sales, creating a Synergistic effect. Undoubtedly, every channel used by this campaign had a consistent message, which complemented each other. Cornelissen (2008) says the company should communicate on ongoing basis and themed m essages reinforce perceptions of how an organization wants to be seen. Marketing Integration Holm (2006) states that Smith (1999) developed a tool, from which there are seven levels through where marketing integration can occur. Holm says these seven levels are: Vertical objectives integration It means that communication objectives fit with marketing objectives and the overall corporate objectives. Horizontal/functional integration Marketing communications activities fit well with other business functions of manufacturing, operations and human resource management. Marketing mix integration The marketing mix of product, price and place decisions is consistent with the promotion decisions, e.g. with the required communication messages. Communications mix integration. All the 12 communications tools are being used to guide the customer/consumer/client through each stage of the buying process and all of them portray a consistent message. Creative design integration The creative design and execution is uniform and consistent with the chosen positioning of the product. Internal/external integration All internal departments and all external employed agencies are working together to an agreed plan and strategy. Financial integration The budget is being used in the most effective and efficient way ensuring that economies of scale are achieved and that long-term investment is optimized. Let us examine personal again campaign at each of these seven levels: Vertical Objective Integration: level of coordination between communication objective, corporate objective and marketing objective. . Corporate objective: Customer loyalty, profit, growth, market leadership, commitment to employees, leadership capabilities and global citizenship. (Source: www.hp.com) Marketing objective: To increase market share, compete with Dell, target young generation Communication objective: Focus on personal relationships to PC and show consumers the different tasks made possible by HP technology Synergy can be seen among these objectives. All advertisements were base on same theme where celebrities from different field were talking about how HP PC and technology is part of their life. Faces were not shown in any of the commercials and focus was on different tasks that HP makes easy. It reinforces customer loyalty which is corporate objective of HP. Advertisements in this campaign were appealing to young generation and through social media viral effect HP reached new customers which were otherwise non-respondent to traditional media, thus increasing market share. Horizontal/functional Integration: fit of MarCom and business functions like operations and HRM HP had strength in selling through retail stores in consumer segments rather than selling online which was Dells core competence. New campaign communicated that PC is a commodity which is close anyones personal life, its a part of life rather. It pushed customers to visit the nearest retail store to touch, feel and learn how HP technology can be useful to them. Marketing mix integration: How well the promotion (with communication message) goes with the other 3 Ps of marketing mix Although the general theme of the campaign was universal throughout the 100 countries where HP was doing business, some variation can be seen according to place and price. For example in India personal again campaign was supported by Business is Personal Again campaign that targeted SMEs. Although the basic theme remained unchanged, local celebrities and eminent personalities were used for promotion in particular places. Communications mix integration: Different communication tools portray a consistent message Every channel used to communicate message delivered consistent message. TV commercials, internet promotion, PR program, newspaper, billboards, reality shows etc. whichever medium was used for MarCom in personal Again campaign was complement to each other and had same tone/message. Creative design integration: creative design is in accordance with the positioning of the product With this new campaign HP wanted to acquire a trendier brand image. They wanted to target youth market and position itself as a consumer loyal company. Personal again campaign was very much on the line. It relied heavily on animations. Hand gestures were used to convey connectivity, assurance, and emotional connect. Celebrities shown in the commercial were those, who are followed by young generation. Events which were of special interest of youth, like Super Bowl and reality show meet or Delete were focused for marketing communication. Internal/external integration: Internal departments and external agencies work in synergy according to an agreed plan Personal Again campaign was designed by GSP, which is HPs advertising agency since 1996. All previous campaigns were also handled by same agency. Although not much evidences about the extent of coordination of HP and GSP are provided in the case but because of this long period of relationship; mutual trust and understanding between both can be expected. Financial integration: efficient utilization of budget ensuring long-term investment optimization Not sufficient information is provided in the case about budget allocation of Personal Again campaign Also, HP used celebrities in its advertisement in order to emotional connect the public. Fill (2009) citing Patzer suggests that the physical attractiveness of the communicator, particularly if it is the source, contributes significantly to the effectiveness of persuasive communications (Patzer in Fill, 2009, p.43) Celebrities from different field expressed how PC makes their lives easy. The identification of young people with celebrities encouraged the sales and reinforced customer loyalty. The brand value of HP increased 9% after the campaign. The celebrities enables the message to stand out among the clutter and noise that typify many markets (Fill, 2009, p.509). This concept was used by HP to persuade the sales and making the product more attractive to the target public through association with MTV channel. However, Fill (2009) adverts there are two main concerns about the use of celebrities on campaigns. The first one is if the celebrity fit in the image of the brand and if they will be acceptable by the target audience. The other is that the public may remember the celebrity, but not the brand. The use of celebrities and the creation of a realty show Meet or delete on the campaign Computer is personal again influenced the consumer behaviours as it motivate them to buy. Dibb et al (2001) say there are several factors that can persuade a purchase such as personal, psychological and social influence and describe motive as energy giving a persons activities towards satisfying a need or where achieving a goal (Dibb et al, 2001, p.133). Shimp (2000) affirms that advertising may influence consumer to buy items they may not need. The consumer buying decision process has 5 stages: problem recognition, information search, evaluation of alternatives, purchase and post-purchase evaluation, according to Dibb et al (2001). HP created awareness to young people by offering a PC not as commodity, but as extension of person life. The buzz generated by launching first videos on the internet and after in TV made consumer looking for more Knowledge about the product. However, the main goal of t his campaign was to interact with consumers, which could be helpful in the post-purchase evaluation phase as customers could trust that HP would be there if they need anything. Instead of creating a campaign to compete directly against Dell, HP could have done a public relation strategic planning. Smith (2002) citing Al Riel and Laure Riel explains that The purpose of advertising is not to build a brand, but to defend a brand once the brand has been built by other means, primarily public relation [à ¢Ã¢â€š ¬Ã‚ ¦] (Al Riel and Laure Riel in Smith, 2002, p.9). A PR plan could identify and evaluate the organization viability and reputation, where a mutual beneficial relationship between company and consumer could be build, according to Smith (2002). The lack of market research and planning were the main problem of HP. By realizing a SWAT analysis, the company could have set clear objectives and develop a marketing and communication targets that would be the foundation for a nine steps strategic public relation plan. This plan would be beneficial to HP as company goal would be based on research and evaluation. Also, it would allow the HP to monitor the competi tor as a point of reference. HP used or could potentially use the following marketing tools to aid their Personal Again campaign. Category Communication Tool Media Broadcast: Television (Meet or Delete) Print: Newspaper, Magazines Internet: Social Networking Sites, Blogs, Interactive websites, Viral Video, Direct Response and Interactive Online ads featuring celebrities Adverts on websites such as: Yahoo, MTV, MySpace, MSN, Weather Channel, CIO, Forbes, Entrepreneur, InfoWorld, CNet. HPs own interactive websites: www.meetordelete.com and www.fingerskilz.tv Social networking and blog sites Outdoor Billboard Sponsorship Celebrity endorsement 2. Discuss the importance of branding, branding strategy and brand positioning to Hewlett-Packard in developing competitive advantage Brand can be defined as identifiable product, service [..] augmented in such a way that the buyer or user perceives relevant, unique added values which match their needs (Chernatony and McDonald, 2005, p.25). Xie and Boggs (2006) believes that a brand is a result from product differentiation and strategy of market segmentation. Organizations are changing their communication strategy to keep the consumers attention on the corporation and not anymore on the products. Until 2002, HP had not developed a unified image as the company used to invest less than 10% of its advertisement budget on brand ads. HP has focus to being innovative and to diversify its products line, but lack in market research and in position itself to get a competitive advantage from the competitors. Having focus on the corporate branding means the organization behaviour will have more exposure and be more visible and transparent in its activities. When corporate branding works, it is because it expresses the values of desire that attract key stakeholders to the organisation and encourage them to feel a sense of belonging to it (Hatch and Schultz, 2001, p. 1046). So, in 2003, this company introduce Operation one Voice in order to have a consistent message and an identified image for the external and internal public. Chernatony and McDonald (2005) believe that a successful brand has as objective to build a positive relationship with costumer, where feelings of commitment and belonging are presented. For a long time, HP has negligence the importance of connect with consumer. Just in 2006, to differentiate from competitors, HP redefined the PC as personal and not anymore as commodity. From decades, HP has an advantage from competitor for investing in technologic research. However, in the beginning of 90s, the consumers had more options and the competitors such as a Dell revelled themselves with a strong presence in the market. A positive point is that HP has a monolithic identity structure to reinforce the corporate brand, where all the products carry the corporate name. That strategy is a fundamental tool to build a strong reputation. The advantage of using a corporate branding is to apply the vision and culture as part of sales promotion and also to add a unique organisational value. Cornelissen (2008) believes that structure core emphasises the alignment between vision, culture and image. Also, he suggests using the toolkit developed by Hatch and Schultz to analyse the alignment or gap between vision, culture and image, by questioning the interface between those tree elements. Hatch, M, and Schultz, M. (2001) Bringing the corporation into corporate branding, European Journal of Marketing, vol. 37, no. 7/8, pp. 1041-1064. HP vision aims to be leader in its segment, to invent technologies and services that add value to business and also to create social benefit to consumers lives. Its identity seeks to be an innovative company, which produces range of quality products. In this context, there is not an alignment between vision and culture, because HP had not differentiated its strategies from competitors, imitating Dell direct sale tactics. Also, it seems to have a gap between culture and image as consumer have not perceived HP as an organization worried about their needs, but more concerned about develop new technologies .However, vision and image seem to be alignment as the company has a clear idea who is its main stakeholders and it understands the importance to communicate with them on ongoing basis. HP also is involved in corporate social responsibility projects and those help to communicate and reinforce its vision to its stakeholders. For a long period, HP prioritized its objectives, instead of the customers needs. Its products were advertised separately and interestingly did not use a lower price tatic as competitive advantage. According to Sengupta (2007), the position of a brand is determinate by the target consumers. Position then represents the essence of the brand as perceived the target consumer in a multi brand market'(Sengupta, 2007, p. 17). So, HP strategically reinvented the computer, giving a personal touch. In this context, the organization added 9% value to brand in 2007. Sengupta (2007) adverts that the company need to know who they are first and then create awareness in order to position the brand. By interacting with costumers through blogs and website, HP is changing the way how the public perceived its brand. The importance of position correctly a brand can be recognized in Sengupta citation: Position creates uniqueness, credibility, sustainable and valued place in consumers mind for brand (Sengupta, 2007, p. 17). Chernatony and McDonald (2005) affirms that a successful brand is a result of how much value the customers add to a product or a service. HP repositioned the brand, by differentiating the concept of PC. Xie and Boggs (2006) affirm that products and services are quickly imitated and homogenized, maintaining credible product differentiation is increasingly difficult, requiring the positioning of the whole corporation rather than simply its products (Xie and Boggs, 2006, p.349). HP has been investing in technologic research since 1960. In the beginning, the company had focus in hospital equipments and it seems HP looked just to niches, instead of looking the entire market for a long term strategy. However, its brand has extending to computers, printers and digital cameras. Because HP was recognized as an innovative company, this image was transferred to the news products lines. Consumers recognize the name and make associations that enable them to lower the perceived risk and in doing so provide a platform to try a new product (Fill, 2009, p 508). HP expertises in computers were extended to printers and digital cameras. Chernatony and McDonald (2005) states that one factor of success on brand extension is to build and sustain a favourable reputation for a parent brand. Reputation also is an important aspect on consumers loyalty. After decades, HP understood the importance to look what the brand means to the customers. By knowing the core associations that co nsumers perceived the brand, it is more likely to be successful in an expansion. HP targeted young consumers as this public and the company share values such as interest for technologies and innovation. That helps to create a connection. In 2006, a blog, which was part of HP association with FIFA World Cup website, attracted more than 180 thousands visitors. 3. Major challenges ahead for Hewlett-Packard Recommendations HP had certainly done good job on the front of integrated marketing communication by launching the new campaigns and other supporting campaigns. But while doing that there were some areas which were not addressed HPs ability to recognise the need to change its marketing and communication strategy purposefully led to its growth by 2007. Smith R.D. (2002) described campaigns as systematic sets of public relations activities, each with a specific and finite purpose, sustained over a length of time and dealing with objectives associated with a particular issue. Management was able to change the structure, process and relationship within the company to establish lasting partnership with its customers. The advertisements were able to persuade customers in to buying by evoking an inherent desire to be part that a celebrity group. However, to be able to sustain this flow, Hp will have to develop long term strategic marketing communications plans through continual market research and development. Extensive use of celebrity endorsement by having a long term association with celebrities there is a risk that any indecent behaviour of celebrity may affect the companys image. Company was over focused on advertising and under used other elements of communication mix like personal selling, sales promotion, PR. As the company grows in size and market share with huge number of customers, company also needs to address the retaining of existing customers. As small and medium business sector is emerged very attractive segment company should try to acquire number of customers in this segment as in the last campaign some critics said that the campaign was more focused on consumer sector rather than SME and corporate. In the current era of globalisation the economies are interlinked and interdependent on each other. There are new challenges arsing from this kind of phenomenon. To overcome from this kind of situation Doole and Lowe (2001) describe the companies are adopting a long term strategies, where marketing programmes and process are standardised and at the same time it has been adapt to local needs. It is important to understand the differences and similarities between local markets. Due this globalisation where new markets are opening like India, China, Brazil the company must adopt the strategy according to the culture of these countries Fill (2009) states from marketing communication perspectives, the prevailing culture in a region must be respected, otherwise it is likely that a brand and or organization will be rejected (Fill, 2009, p. 842). Kotler (2002) Multi-brand strategy: Multi-brand strategy enables a company to lock up more distributor shelf space and to protect its major brand by setting up flanker brands RECOMMENDATIONS Use the multiband strategy in future to acquire the more shelf space and beat the competition. Use personal selling as tool to improve sales. Use combination of push and pull strategy. More emphasis on sales promotions in store Use of PR to retain existing customer and maintain good relationship with stakeholders. Become more interactive with consumers through new media (develop message board and forums) Focus on corporate advertising as well as consumer advertising Continuous development of innovative new products Integrate at Different Levels of management. Put integration on the agenda for various types of management meetings whether annual reviews or creative sessions. Horizontally ensure that all managers, not just marketing managers understand the importance of a consistent message whether on delivery trucks or product quality. Also ensure that Advertising, PR, Sales Promotions staff are integrating their messages. To do this you must have carefully planned internal communications, that is, good internal marketing. Think Customers First. Wrap communications around the customers buying process. Identify the stages they go through before, during and after a purchase. Select communication tools which are right for each stage. Develop a sequence of communications activities which help the customer to move easily through each stage. Build Relationships and Brand Values. All communications should help to develop stronger and stronger relationships with customers. Ask how each communication tool helps to do this. Remember: customer retention is as important as customer acquisition. Develop a Good Marketing Information System which defines who needs what information when. A customer database for example, can help the telesales, direct marketing and sales force. IMC can help to define, collect and share vital information.

Homoerotic and Homophobic Possibilities in The Castle of Otranto Essay

Homoerotic and Homophobic Possibilities in The Castle of Otranto Eve Sedgwick describes the gothic novel as a â€Å"dialectic between the homosexual and homophobic† (92). Homosexuality was first recognized in the eighteenth century and resulted in far reaching social responses. With the establishment of the term â€Å"homosexuality†, social tensions appeared. These tensions found their way into novels as fears of sexuality and the struggle for sexual expression. Sedgwick terms this emerging homoeroticism as the â€Å"gothic unspeakable†, which is reflected through the depiction of male class and male sexuality (95). Although homosexuality is not explicitly discussed in the text of Otranto, some critics find the relationships and behaviours between the male characters to manifest Sedgwick’s queer reading of the gothic novel. Research on Walpole has yet to turn up any concrete evidence that proves he had a preference for men. However, analysts of Walpole’s letters have found that he had developed strong intimate relationships with men that can only be described as romantic, and therefore homoerotic in nature (Fincher 231). Historically, Walpole has also been accused of being effeminate. In a pamphlet written by William Guthrie, an attack is made on Walpole’s â€Å"ambiguous gender†, of which Guthrie describes Walpole as â€Å"delicate† of â€Å"the third sex† and â€Å"possessing a most ladylike manner† (Fincher 233). There is always the possibility that Guthrie’s pamphlet was only written out of anger. Never the less, it functions as a piece of evidence that suggests Walpole’s sexuality, as well as provides an indication of the attitude towards homosexuality at the time. If indeed Walpole had homoerotic tendencies, then his sexuality would â€Å"give rise to rec... ... wins at the end of the novel, as Manfred’s title and property is stripped from him. Whether this indicates Walpole coming to peace with his own sexuality is debatable, and one can only speculate. Never the less, Sedgwick’s queer reading of the gothic novel provides another unique perspective towards Otranto. Works Cited Fincher, Max. â€Å"Guessing the Mould: Homosocial Sins in Horace Walpole’s The Castle of Otranto.† Gothic Studies 3 (2001): 229-45. Haggerty, George E. "Literature and Homosexuality in the Late Eighteenth Century: Walpole, Beckford, and Lewis." Studies in the Novel 18 (1986): 341-352. Napier, Elizabeth R. The Failure of Gothic. Oxford: Oxford UP, 1987. Sedgwick, Eve Kosofsky. Between Men: English Literature and Male Homosocial Desire. New York: Columbia UP, 1985. Walpole, Horace. The Castle of Otranto. New York: Oxford UP, 1996.

CHEM Lab

Another source of error is that possibly the ice and salt did not get to a low enough temperature, but again I would think this would alter the results giving a higher temperature instead of a lower one. Something that would give too low a temperature is if the thermometer bulb was directly on the test tube, and the temperature decreased because of the ice/salt mixture instead of the alcohol/water mixture. This is what probably happened in my experiment. Another thing that would cause the temperature to be too low is contamination in the alcohol, contributing more solute to the solution than expected. Using table salt and road salt, how would you design an experiment to determine which of these affected the boiling point of water the most? Which substance do you expect will affect it the most and why? Procedure: Weight out 1 g of salt and put it in ml of water in a test tube. Put a thermometer in and put the test tube over a Bunsen burner, recording the temperature till it boils. Ass uming equal masses (1 g each) of salt, the table salt should affect it more because sodium is smaller than calcium and there would be more moles of table salt in g than there would be of road salt.Conclusion: Freezing point depression occurs when a solute is dissolved in a solvent. The solute makes the freezing point of the solvent decrease. How much the freezing point decreases depends on the immolate of the solute. The higher the immolate, the more the freezing point will decrease. The solute molecules interfere with the solvent freezing, and so the solution will have to get colder to freeze than the pure substance would. There was a large percent error in this experiment. There were a number of things the test tube and got too cold from the ice/salt mixture on the outside of the test be.Some other sources of error are measuring the alcohol or the water incorrectly. The graduated cylinder is not very accurate when measuring small amounts such as 2 ml. Some of the alcohol could hav e evaporated during the experiment since it is so volatile. There could have been some contamination in the alcohol, such as other solutes, that would contribute to the decrease in freezing point. I used 91% spoilsport alcohol instead of 70%, and this may be a cause of error as well. The formula holds only for relatively small amounts of solute, and maybe the 91% was too much.This experiment did not turn out as well as I had hoped. Perhaps if there were a way to keep the thermometer off of the test tube itself so that it doesn't get so cold, that would be a better procedure. Perhaps if you could cork the test tube (if it were a large enough one to fit a cork in it) with a hole for the thermometer, then the cork would hold the thermometer in the solution instead of having it touch the sides of the test tube. No matter the numerical results of the experiment, I did learn a lot more about freezing point depression than I had known previously. That aspect of the experiment was successfu l.

Sample Annual Report of a Company

The annual report is purposed to measure a comprehensive statement based on company’s activity through the past year. Moreover, it is targeted to shareholders and customers in order to send them a message about the financial conditions and financial development of a particular firm. Literally, most companies are obliged to prepare an annual report in order to fulfill the requirements of shareholders and demanding audience. Generally, sample annual report of a company includes the complex structure of letter to the shareholder, main highlights of the last year, management discussion and analysis, and corporate information. However, some companies can omit certain account elements when addressing to the general public via websites, advertisements, and television broadcasting. Overall, this report presents annual achievements of a company in a combined way with the help of charts and graphs, or simply as a written statement. In 2015, Coca-Cola Inc. finished their global seven-years advertising campaign. Thus, the main promo idea â€Å"Taste the Feeling† denotes Coca-Cola to be a drink which is suitable for common taste and preference. In addition, the drink definitely dilutes everyday routine, making each day a special thing. Under this campaign, all Coca-Cola brands are united together, creating the product harmony. â€Å"Taste the Feeling† idea reflects both functional and emotional aspects of consuming experience. As a result, each customer can get a Coca-Cola bottle with or without caffeine, adjusting the choice towards lifestyle, diet, and opinion about the drink. The company introduced brand-new fully recyclable Plant-Bottle in 2015. This innovative type of bottle generally meets the expectations of the consumers who have been pledging for environmentally-friendly beverage since 2009. Back in 2009, the first attempts to create the bottle fully made from plants were initiated by PET with their vegetable beverage. Comparing Plant-Bottle to the old sample, it is clear that new bottle has the lighter effect on the environment, is fully-recyclable, and allows to keep the resources owing to the fact that it is completely plant-made. Coca-Cola’s labor system expands to the various countries across the whole globe, creating the most diverse network of employees from almost every nation. Moreover, the company has one of the youngest workforces in the world, forming an internal labor network of talented and innovative workers. The group, which is considered to be important for the company is Millennial Voices. The group consists of young associates who help recruit and train their potential colleagues. Millennial Voices is presumed to be a new vision of how consumer and businessman can interact with each other. It has helped the company in such various aspects as shaping everything from the new technology pilots and performed campus recycling initiatives. Flexible work policies and mentoring program are also their important merits. The basic pillar of Coca-Cola’s internal and external policy is sustainability. Integrating this issue onto the very core of the company, Coca-Cola industries continue creating benefit for both shareholders and certain communities. The main aim of the company is denoted in the majority of innovations which will take place in the next decade as a part of the intersection of sustainability and the supply chain. Moreover, the company devotes itself to empower women all across the globe and enables better management of the water resources. References Bellstrom, K. (2016). Coca-Cola Credits Millennials For Its Extended Paid Parental Leave Policy. Retrieved June 14, 2016, from http://fortune.com/2016/04/11/coca-cola-parental-leave-policy/ Financial results and presentations. (2015). Retrieved May 30, 2016, from http://coca-colahellenic.com/en/investors/financial-results-and-presentations/ Hanlon, P. (2015, January 25). Cokes New Taste The Feeling Brand Campaign Doesnt Lose Bad Feelings. Retrieved June 14, 2016, from http://www.forbes.com/sites/patrickhanlon/2016/01/25/cokes-new-taste-the-feeling-campaign-doesnt-lose-bad-feelings/#3343ea1e1b8b Isdell, E. N., Beasley, D. (2011). Inside Coca-Cola: A CEOs life story of building the worlds most popular brand. New York: St. Martins Press. The Coca-Cola Company. (2015). Retrieved May 30, 2016, from http://www.sec.gov/Archives/edgar/data/21344/000002134416000050/a2015123110-k.htm / For the fiscal year ended December 31, 2015